privacy policy

Aging Analytics Agency and our affiliates respect your privacy. This Privacy Notice describes the types of personal data we collect from our customers and visitors to our website, how we use the personal data, and with whom we share it. We also describe the rights you may have and how you can contact us about our privacy practices. For the purpose of this Privacy Notice, Personal Data means any information relating to an identified or identifiable natural person.


The following privacy policy (“Privacy Policy”) only governs information you provide to us via (the “Site”) and does not govern other Web sites or any other data collection, disclosure and usage practices, off-line or otherwise.


We may update this Privacy Policy from time to time. Please regularly check the Site for information about revisions to this Privacy Policy. By continuing to use the Site or provide us information through your use of the Site after we make a change to the Privacy Policy, you accept the updated provisions in the Privacy Policy.


This Privacy Policy was last modified on May 16, 2019.


Aging Analytics Agency is responsible for the collection and use of your personal data for the purposes described in this Privacy Notice and its contact details can be found in the “Contact Us” section below.

Information Collection and Use

Aging Analytics Agency collects information from our users at different points on our Site in the following ways.


Personal Data We Collect

Personal data that you provide directly to us on (the “website”) will be apparent from the context in which you provide it, in particular:

  • If you fill out a “Contact Us” form on our website, you will provide your name, your company name, your job title and your email address];

  • If you sign up to our website’s mailing list or newsletter to receive offers, webinars and updates from us, you will provide your email address;

Each form on our website varies in the information required and collected. In most cases, an asterisk (*) indicates the required information on a form. You may choose to provide additional information within fields that are not required.


If you are a customer, you will typically provide your name, job title, and email address to be able to communicate with us about the products and services we offer.


In addition, you may choose to submit information to us via several other methods, including: (i) in response to marketing or other communications, (ii) through social media, (iii) by signing up for a product or service, (iv) through participation in an offer, program or promotion, or career opportunity, (v) in connection with an actual or potential business relationship with us.


If you contact us via email, you will generally provide your email address, name, job title and any other information you choose to include in the body of your email. If you contact us by telephone, we will collect the phone number you used to call Aging Analytics Agency.

We may collect information about your use of our website, such as the time and duration of your visit, search query terms you enter through the website, services and solutions you viewed and how you interact with content offered through our website.


We may also collect technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through our website (including date and time), page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs).


Data Use


We may use Personal Data that we collect to contact you, respond to your enquiry, ask a question, or solicit additional information about your request and/or other reasons related to offering and improving our services.  We use the Personal Data for these purposes because we have a legitimate business interest in providing services to our customers and other interested individuals that is not overridden by your interests, rights and freedoms to protect personal data about you.  In addition, we also use the Personal Data you provide to us for the following legitimate business purposes:

  • Operate, evaluate, and improve our business;

  • Develop new products and solutions;

  • Perform market research;

  • Advertise and market our products and solutions;

  • Determine the effectiveness of our advertising and marketing;

  • Analyze our products and services and our website;

  • Improve our security and administer our website.

Where required by applicable law, we will obtain your consent to send you marketing communications about our products and services, offers and promotions, and invite you to events and surveys. We also target potential customers with our products and services in accordance with applicable law.


Where we have a contract with you, we process your Personal Data as necessary to perform our contractual relationship with you, provide our products and services and manage our customer relationship.


We may also use the Personal Data we collect to protect us against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our policies and terms.  We use Personal Data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by a law that applies to us.


Cookies and Tracking Pixels


A cookie is a piece of data stored on the user’s computer or device, usually with the Web browser, containing information about the user. Cookies improve your ability to use our Site. For instance, cookies enable our Site to recognize you as you navigate through the pages of our Site.


Tracking pixels, also known as web beacons, are objects embedded within a Web page that track a user’s access. We and third-party services on our behalf may use tracking pixels to track your activity on our Site and collect, store and use this information to optimize our Site’s experience.


By using our Site, you have the opportunity to consent to the use of cookies and tracking pixels described in this Privacy Policy. If a user rejects the cookie, it is still possible to use the Site, but the user will be limited in some areas of our Site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our Site or serve to advertise through retargeting methods on third-party sites. If you opt out of using cookies, we may employ a cookie only to help us remember this preference. If you would like further information on the cookies we employ, please contact us directly at


Third Party Links


Our website may contain links to other third party sites that are not operated by us, such as Google Analytics, LinkedIn, Twitter and HubSpot. These linked sites are not under our control and as such, we are not responsible for the privacy practices or the content of any linked sites. If you choose to use any third party sites, any personal data collected by the third party’s site will be controlled by the Privacy Notice of that third party. We strongly recommend that you take the time to review the privacy policies of any third parties to which you provide information.


How we share Personal Data


We do not sell or otherwise disclose Personal Data that you provide to us or that we collect on our website, except as described in this Privacy Notice.


We may share personal data with service providers that perform services on our behalf such as IT service providers, payment service providers, marketing providers, analytics providers, hosting providers and our advisers.  All service providers have entered into legally binding agreements requiring them to use Personal Data only as necessary to perform services on our behalf and to implement appropriate data security and confidentiality obligations, in accordance with applicable law.

In addition, we may disclose Personal Data about you (i) if we are required or permitted to do so by law or legal process, for example due to a court order or a request from a law enforcement agency, (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, (iii) in connection with an investigation of suspected or actual fraudulent or other illegal activity, and (iv) in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation).

Requests from outside governmental agencies can be very complex, particularly for access to customer proprietary information. Prior to releasing any information to an external party that does not have a prior Aging Analytics Agency-validated authorization or agreement that covers such access, the requests must be forwarded to General Counsel’s office for review and authorization.


We do not sell your contact information, however we may disclose this contact information to our service partners if they are better positioned to serve you or your business. You may contact us at the address below if you do not want us to give your contact information to our service partners. Should your contact information change, we will update said third-parties per GDPR compliance rules.


You may have your data removed from our databases at any time. Similarly, you may request access to the data we have on file, by emailing


Aging Analytics Agency will alert downstream recipients of deletion requests.


Data Transfers


We may transfer the Personal Data that we collect about you to recipients in countries other than the country in which the Personal Data originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the Personal Data. When we transfer your Personal Data to recipients in other countries, we will protect that Personal Data as described in this Privacy Notice.


Your Personal Data will be stored in the United States and your Personal Data may be transferred to or accessed by Aging Analytics Agency and its affiliates in the United States for administration purposes. We will comply with applicable legal requirements by providing adequate protection for the transfer of Personal Data to data recipients in countries outside of the European Economic Area. To the extent that these data recipients are in countries that have not been recognized by the European Commission as providing an adequate level of data protection, we ensure that appropriate safeguards aimed at ensuring such a level of data protection are in place, including by entering into the European Commission’s EU Standard Contractual Clauses with the data recipients, or ensuring that the data recipient has certified to the EU-U.S. Privacy Shield Framework, or has implemented Binding Corporate Rules. To obtain a copy of the safeguards we have put in place please contact us as indicated below.


This Site may contain links to other Web sites. Please be aware that Aging Analytics Agency is not responsible for the privacy practices of such other Web sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of each and every Web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by this Site.


Aging Analytics Agency maintains technical and organizational safeguards to ensure an appropriate level of security and confidentiality for your personal data, in accordance with our policies and applicable legislation.


In addition to the uses described above in this Privacy Policy, we may use and disclose information, including personal information, submitted by you and/or collected by the Site or otherwise subject to this Privacy Policy, to the extent reasonably necessary for any one or more of the following purposes: (i) to correct technical problems and malfunctions in how we provide our Site to you and to technically process your information; (ii) to protect the security and integrity of the Site; (iii) to protect our rights and property and the rights and property of others; (iv) to respond to claims that your information violates the rights or interests of third parties; (v) to comply with applicable law; (vi) to respond to judicial process; and (vii) to the extent permitted under other provisions of law, to provide information to law enforcement agencies and for an investigation on a matter related to public safety, as applicable.


You understand and agree that technical processing of your information is and may be required (a) to send and receive messages regarding your use of the Site; (b) to conform to the technical requirements of connecting networks; (c) to conform to the limitations of our Site; (d) to conform to other, similar technical requirements.

Retention of your Information

We will keep your Personal Data for the time period necessary to achieve the purposes outlined in this Privacy Notice, taking into account applicable statute of limitation periods and records retention requirements under applicable law.

Your Rights

Subject to applicable law, you have the right to request access to and rectification of the Personal Data we maintain about you, or to request the restriction of the processing of your Personal Data or to object to that processing on grounds relating to your situation.


You can tell us at any time not to send you marketing communications by e-mail by clicking on the unsubscribe link within the marketing e-mails you receive from us.


In addition, you may have the right to request erasure of your personal data from Aging Analytics Agency’s systems in certain circumstances provided by applicable law.  Subject to applicable law, where technically feasible, upon written request and verifiable identification, we will provide you with a copy of your EEA personal data in a structured, commonly used, machine readable format.  To exercise these rights, please contact us at You may lodge a complaint with a data protection authority if you are not satisfied with our response.


We want to ensure that the personal information we store about our users is correct, current and complete. To update your information collected via the Site, please contact us via the email contact below. We will take steps to make sure that any updates that you provide are processed in a timely manner.

Access to Your Information

Applicable law gives you the right to access information held about you. Your right of access can be exercised in accordance with applicable law and in most cases is free of charge. However, in certain circumstances, a request for access to your information held by us may be subject to a fee to cover our costs in providing you with details of this information. Please contact us regarding the rates we charge for such requests.

Notification of Changes

This Privacy Notice may be updated periodically at our discretion to reflect changes in our privacy practices or relevant laws. We will make any changes to this Privacy Notice by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This Privacy Notice is effective from the date specified in the ‘Effective Date’ section at the top of this page.

Contact Information

All questions, concerns or communications regarding Privacy Policy should be directed to